The Challenge:
Raise awareness and build tolerance for LGBTIQ+ rights for a campaign supported by DCA.
The Process:
MangoTango proposed a concept for an emotionally engaging film, which was approved by DCA. Our team wrote the script and developed the storyboard. We worked with the renowned Cambodian director Sok Visal, who directed this production and brought out the emotions of the characters. The film was shot in MangoTango’s office, using many of our own team as extras.
The Outcome:
The film was posted on social media where it received high engagement and positive feedback. The campaign included a series of Facebook posts as well as the video.
The Result:
Results exceeded expectations, as the film touched the hearts of many. All the social media received positive reactions, high engagement, and shares from the audience. The overall campaign was successful in raising an important issue and gaining support for social acceptance.
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